Several years ago, back in 2004, I had the idea to start a portal site that featured all of Mobile, Alabama's events, hot spots, cultural gatherings, fashion trends, etc. I started with a blog and then created a website, but I could never get the momentum to make the project work. Mobilians at that time were not using social media or the web, for that matter, to look at what was going on around Mobile. With a recent return of the Millennials into the Mobile area, the use of social media and the web as a form of widespread communication has picked up. The question about this upward trend is, will the rest of Mobile engage? Diffusion is what dictates impact in cities like Mobile; in fact, there aren't many cities like us. To name a few slower economies and communities, we could look at Pensacola, Biloxi, Gulfport, and maybe even Memphis. While Memphis possesses a few venues that are world-class, Mobile is still searching for it's identity in the world. Here along the Gulf Coast, it seems like there should be more to life. So, narrowing things down a bit, this project (organization) focuses on what it means to become world-class, specifically for the future of Mobile. We are going to achieve this by remaining very local, talking about and giving visibility to the little things that make it a special place. As a slow Southern town that is currently running wild with emerging social forums, websites, and creative initiatives, TheMobilian is learning of similar projects (organizations) and we hope to collaborate with other smart doers to make a meaningful digital experience for Mobile as a whole.